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Charlie Jackson

ASAP (Appalachian Sustainable Agriculture Project)

Charlie Jackson

Charlie Jackson is the Executive Director and a founder of ASAP (Appalachian Sustainable Agriculture Project), a nonprofit organization in the Southern Appalachians with a mission to help local farms thrive, link farmers to market and supporters, and build healthy communities through connections to local food.


Charlie Jackson’s experience includes training farmers in marketing and farm profitability, developing and implementing local food campaigns, and creating local food systems that are socially just, health promoting, sustainable, and that build local economies. He is the author of numerous food assessments, feasibility studies, and scholarly articles and a researcher on local food system development with ASAP’s Local Food Research Center. Recent publications include The Influence of Farmer-Customer Interactions at Farmers Markets on Farmer Growing Practices, The End of Tobacco and the Rise of Local Food in the Top Tobacco Producing Counties of Western North Carolina from 1997-2012,  Local Food, Food Democracy, and Food Hubs, and Sharing the Harvest: A Guide to Bridging the Divide Between Farmers Markets and Low-Income Shoppers. He was inducted into the Western North Carolina Agricultural Hall of Fame in 2017.