The Social Capital of Farmers Markets

Field Trip

In a society built on technology and isolation, farmers markets maintain the ability to keep us talking to each other. Shoppers build trust in their local farmers market and rely on their vendors to provide insight and healthful produce, cultivating a sense of trust and loyalty. Bridging between farmer and consumer can lead to shared experience and connections that no longer are innate to our everyday interactions.

Charlie Jackson has over 20 years of experience creating socially just and sustainable local food systems and communities. Hear him discuss how building social capital around farmers markets can increase health outcomes and impact social determinants of health—all while seeing it in action at the West Asheville Tailgate Market, which offers a wide array of vendors selling local vegetables, fruits, eggs, dairy, meats, breads, and more.

Field trips will combine a small-group tour of a local farm, garden, or market with a more informal presentation and discussion on important healthy eating topics. Buses will transport conferees to the location and back. Return times are approximate.


Charlie Jackson

Charlie Jackson

Charlie Jackson is the Executive Director and a founder of ASAP (Appalachian Sustainable Agriculture Project), a nonprofit organization in the Southern Appalachians with a mission to help local farms thrive, link farmers to market and supporters, and build healthy communities through connections to local food.